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Cary Clark / FAQ / Market / adult | |
| Will LEGO® ever market towards adults? From Thomas Main: ! Quoted from Marketing, Sept. 10, 1998 issue: The aim is to broaden the brand’s message to include adults as well as children. “The idea is to take Lego back to what adults believe it is about, which is creativity and the art of construction, rather than playing with readymade toys,” said a source close to Lego. |
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