What’s the connection between Samsonite® and Lego?
From Gary Istok: !
In the early
1960’s, The Lego Group licensed the Samsonite Corporation of Denver
Colorado to serve the markets in USA and Canada.
Between 1961 and 1972 all US Lego boxes said “LEGO by Samsonite”. In 1973,
TLG took over and the USA Lego headquarters were moved
to Enfield, Connecticut.
Samsonite provided LEGO for Canada from 1962 to 1986.
Some sets produced by Samsonite have no European counterpart. Sometimes the
sets were the same, but the set numbers were different. Some service packs had the same number, but the Samsonite boxes were larger,
and usually contained more parts.
In my opinion Samsonite produced two of the most beautiful
and interesting LEGO sets ever made.
| | Junior Constructor (#717)
© 1962 LEGO
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| | Town Plan (#725)
© 1961 LEGO
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