Where did the names DUPLO™ and SCALA™ come from?
From Todd Lehman: !
DUPLO is like “double” or “duplicate” or “duplicity” -- i.e. 2x, which is
how much bigger LEGO DUPLO bricks are compared to LEGO SYSTEM bricks. (Well,
2x in each of 3 dimensions, anyway.)
SCALA was originally used for a line of LEGO jewelry for girls in the 80’s.
They re-used the trademark for the dolls line. I think it made more sense
in the old line since it suggested “scalability” and “scales.” (The watches
had interchangeable tiles.)
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