FibblesnorkTM LEGO® Survey Results | Part I |
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General |
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1. |
Of all the toys you buy, own, or play with, what percentage are LEGO toys? (1692 responses) |
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30% | Virtually all (80-100%) | |
28% | Most (60-80%) | |
24% | About half (40-60%) | |
13% | Some (20-40%) | |
5% | Very few (0-20%) | |
2. |
Which best describes how do you feel about other brands of plastic building bricks? (1688 responses) |
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40% | I wish all other brands would disappear off the face of the Earth. | |
24% | I have never thought about trying other brands. | |
13% | Other brands are sometimes tempting, but I know I just won't get the same quality. | |
14% | I have tried other brands and I did not like them. | |
2% | I buy certain other brands for the discount price. | |
2% | I buy certain other brands for the unique colors. | |
3% | I buy other brands and mix them freely with my LEGO. A brick is a brick. | |
0% | I buy only off-brands. I don't buy LEGO. | |
3. |
How many LEGO sets are in your collection? (1561 responses) |
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7% | Very few (1-9 sets) | |
13% | Some (10-19 sets) | |
22% | A lot (20-49 sets) | |
19% | An awful lot (50-99 sets) | |
12% | Quite an awful lot (100-199 sets) | |
10% | More than quite an awful lot (200-499 sets) | |
4% | Almost a ton (500-999 sets) | |
5% | Tons (1000+ sets) | |
8% | (don't know) | |
4. |
How many LEGO pieces are in your collection? (1687 responses) |
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5% | Just getting started (fewer than 1,000 pieces) | |
9% | A fair amount (1,000-2,000 pieces) | |
12% | Enough for most things (2,000-5,000 pieces) | |
15% | A lot (5,000-10,000 pieces) | |
11% | An awful lot (10,000-20,000 pieces) | |
10% | Quite an awful lot (20,000-50,000 pieces) | |
6% | Almost a ton (50,000-100,000 pieces) | |
14% | Tons (100,000+ pieces) | |
18% | (don't know) | |
5. |
Do you prefer sets with good selections of pieces or with good featured models? (1696 responses) |
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30% | Pieces | |
38% | Models | |
32% | (no preference) | |
6. |
How do you feel about specialized pieces? (1643 responses) |
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1% | I can't stand anything that's not a rectangular brick! | |
21% | Today's sets have too many specialized pieces! | |
52% | Specialized pieces enhance my creativity. | |
16% | I can't make anything interesting with plain old rectangular bricks! | |
9% | (no opinion) | |
7. |
What best describes how you store your LEGO? (1612 responses) |
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6% | Big pile on the floor | |
45% | Unorganized pile in buckets, corrugated boxes, shoeboxes, plastic containers, etc. | |
10% | In the original boxes | |
23% | Neatly in a categorized storage drawer system | |
16% | (other) | |
8. |
If someone were to give you ten thousand brand new 2x4 bricks, what color would you ask for? (1698 responses) |
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27% | Black | |
20% | Grey | |
11% | White | |
9% | Red | |
12% | Blue | |
2% | Yellow | |
9% | Green | |
3% | Brown | |
1% | Pink | |
5% | (other) | |
Age |
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9. |
How old are you now? (1692 responses) |
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0% | 1-4 | |
6% | 5-9 | |
39% | 10-14 | |
16% | 15-19 | |
15% | 20-24 | |
12% | 25-29 | |
8% | 30-39 | |
2% | 40-49 | |
1% | 50+ | |
10. |
At what age did you play with LEGO for the very first time? (1687 responses) |
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53% | 1-4 | |
42% | 5-9 | |
2% | 10-14 | |
0% | 15-19 | |
0% | 20-24 | |
1% | 25-29 | |
1% | 30-39 | |
0% | 40-49 | |
0% | 50+ | |
11. |
At what age did you first think you were too old to play with LEGO? (1578 responses) |
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1% | 1-4 | |
2% | 5-9 | |
11% | 10-14 | |
11% | 15-19 | |
1% | 20-24 | |
0% | 25-29 | |
0% | 30-39 | |
0% | 40-49 | |
0% | 50+ | |
74% | (never felt too old) | |
12. |
At what age did you rediscover LEGO? (1670 responses) |
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1% | 1-4 | |
5% | 5-9 | |
11% | 10-14 | |
9% | 15-19 | |
11% | 20-24 | |
6% | 25-29 | |
3% | 30-39 | |
0% | 40-49 | |
0% | 50+ | |
54% | (never lost interest) | |
13. |
At what age would you say you became obsessed by LEGO? (1695 responses) |
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7% | 1-4 | |
32% | 5-9 | |
22% | 10-14 | |
4% | 15-19 | |
6% | 20-24 | |
5% | 25-29 | |
3% | 30-39 | |
1% | 40-49 | |
0% | 50+ | |
20% | (not really obsessed) | |
Habits |
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14. |
How many hours per week do you spend playing/building with LEGO? (1653 responses) |
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5% | None | |
44% | 0-5 hours | |
24% | 5-10 hours | |
10% | 10-15 hours | |
6% | 15-20 hours | |
3% | 20-30 hours | |
3% | 30-40 hours | |
1% | 40-50 hours | |
4% | 50+ hours! | |
15. |
What is the longest stretch of uninterrupted play or building you have ever accomplished? (1603 responses) |
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2% | Less than 1 hour | |
8% | 1-2 hours | |
19% | 2-4 hours | |
23% | 4-6 hours | |
18% | 6-9 hours | |
12% | 9-12 hours | |
13% | 12-24 hours | |
7% | More than 24 hours! | |
16. |
On your very best day LEGO shopping, how many stores did you visit? (1692 responses) |
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29% | 1 or 2 | |
38% | Between 3 and 5 | |
10% | Between 6 and 8 | |
3% | Between 9 and 11 | |
1% | Between 12 and 15 | |
2% | At least 16 | |
16% | (never counted) | |
17. |
When you open a new set, do you tend to build... (1679 responses) |
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1% | ...only my own things, never the featured model. | |
2% | ...my own things first, then the featured model. | |
46% | ...the featured model first, then my own things. | |
17% | ...the featured model only, then mix the pieces in with my collection right away. | |
25% | ...the featured model only, then put it on a shelf for a couple weeks or months. | |
9% | ...the featured model only, then put it on a shelf for permanent display. | |
18. |
How do you most often refer to individual LEGO sets in conversation? (1651 responses) |
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45% | By name | |
3% | By number | |
27% | By attributes | |
25% | (I don't have conversations about LEGO sets) |
End of Part I