FibblesnorkTM LEGO® Survey Results Part I



General



1.       Of all the toys you buy, own, or play with, what percentage are LEGO toys?   (1692 responses)

30% Virtually all (80-100%)
28% Most (60-80%)
24% About half (40-60%)
13% Some (20-40%)
5% Very few (0-20%)



2.       Which best describes how do you feel about other brands of plastic building bricks?   (1688 responses)

40% I wish all other brands would disappear off the face of the Earth.
24% I have never thought about trying other brands.
13% Other brands are sometimes tempting, but I know I just won't get the same quality.
14% I have tried other brands and I did not like them.
2% I buy certain other brands for the discount price.
2% I buy certain other brands for the unique colors.
3% I buy other brands and mix them freely with my LEGO. A brick is a brick.
0% I buy only off-brands. I don't buy LEGO.



3.       How many LEGO sets are in your collection?   (1561 responses)

7% Very few (1-9 sets)
13% Some (10-19 sets)
22% A lot (20-49 sets)
19% An awful lot (50-99 sets)
12% Quite an awful lot (100-199 sets)
10% More than quite an awful lot (200-499 sets)
4% Almost a ton (500-999 sets)
5% Tons (1000+ sets)
8% (don't know)



4.       How many LEGO pieces are in your collection?   (1687 responses)

5% Just getting started (fewer than 1,000 pieces)
9% A fair amount (1,000-2,000 pieces)
12% Enough for most things (2,000-5,000 pieces)
15% A lot (5,000-10,000 pieces)
11% An awful lot (10,000-20,000 pieces)
10% Quite an awful lot (20,000-50,000 pieces)
6% Almost a ton (50,000-100,000 pieces)
14% Tons (100,000+ pieces)
18% (don't know)



5.       Do you prefer sets with good selections of pieces or with good featured models?   (1696 responses)

30% Pieces
38% Models
32% (no preference)



6.       How do you feel about specialized pieces?   (1643 responses)

1% I can't stand anything that's not a rectangular brick!
21% Today's sets have too many specialized pieces!
52% Specialized pieces enhance my creativity.
16% I can't make anything interesting with plain old rectangular bricks!
9% (no opinion)



7.       What best describes how you store your LEGO?   (1612 responses)

6% Big pile on the floor
45% Unorganized pile in buckets, corrugated boxes, shoeboxes, plastic containers, etc.
10% In the original boxes
23% Neatly in a categorized storage drawer system
16% (other)



8.       If someone were to give you ten thousand brand new 2x4 bricks, what color would you ask for?   (1698 responses)

27% Black
20% Grey
11% White
9% Red
12% Blue
2% Yellow
9% Green
3% Brown
1% Pink
5% (other)


Age



9.       How old are you now?   (1692 responses)

0% 1-4
6% 5-9
39% 10-14
16% 15-19
15% 20-24
12% 25-29
8% 30-39
2% 40-49
1% 50+



10.       At what age did you play with LEGO for the very first time?   (1687 responses)

53% 1-4
42% 5-9
2% 10-14
0% 15-19
0% 20-24
1% 25-29
1% 30-39
0% 40-49
0% 50+



11.       At what age did you first think you were too old to play with LEGO?   (1578 responses)

1% 1-4
2% 5-9
11% 10-14
11% 15-19
1% 20-24
0% 25-29
0% 30-39
0% 40-49
0% 50+
74% (never felt too old)



12.       At what age did you rediscover LEGO?   (1670 responses)

1% 1-4
5% 5-9
11% 10-14
9% 15-19
11% 20-24
6% 25-29
3% 30-39
0% 40-49
0% 50+
54% (never lost interest)



13.       At what age would you say you became obsessed by LEGO?   (1695 responses)

7% 1-4
32% 5-9
22% 10-14
4% 15-19
6% 20-24
5% 25-29
3% 30-39
1% 40-49
0% 50+
20% (not really obsessed)


Habits



14.       How many hours per week do you spend playing/building with LEGO?   (1653 responses)

5% None
44% 0-5 hours
24% 5-10 hours
10% 10-15 hours
6% 15-20 hours
3% 20-30 hours
3% 30-40 hours
1% 40-50 hours
4% 50+ hours!



15.       What is the longest stretch of uninterrupted play or building you have ever accomplished?   (1603 responses)

2% Less than 1 hour
8% 1-2 hours
19% 2-4 hours
23% 4-6 hours
18% 6-9 hours
12% 9-12 hours
13% 12-24 hours
7% More than 24 hours!



16.       On your very best day LEGO shopping, how many stores did you visit?   (1692 responses)

29% 1 or 2
38% Between 3 and 5
10% Between 6 and 8
3% Between 9 and 11
1% Between 12 and 15
2% At least 16
16% (never counted)



17.       When you open a new set, do you tend to build...   (1679 responses)

1% ...only my own things, never the featured model.
2% ...my own things first, then the featured model.
46% ...the featured model first, then my own things.
17% ...the featured model only, then mix the pieces in with my collection right away.
25% ...the featured model only, then put it on a shelf for a couple weeks or months.
9% ...the featured model only, then put it on a shelf for permanent display.



18.       How do you most often refer to individual LEGO sets in conversation?   (1651 responses)

45% By name
3% By number
27% By attributes
25% (I don't have conversations about LEGO sets)



End of Part I